With the increase in virtual events, we noticed several industries adopting the online format of events to create unique experiences. Although the idea of hosting events virtually was imposed on us by the hard times of the pandemic, today, several online event platforms are not just hosting events but also making them a lucrative affair.
In recent times, we can see that there are multiple virtual event platforms available in the market that can help you take your events online, but how do you choose the best among them?
To know more, let us understand the top features of an online event platform;
Automation is considered a primary feature of digital tools and technological advancements. Virtual event platforms are a great example of the same modern and digital world. Automation as a process helps in saving time, money, and resources. A platform that includes automation can seamlessly enable digital check-in, creating compelling event pages, and tracking attendee footprint. Hence, to make things quicker and better, you should look for this feature while hosting your next virtual or hybrid event.
The virtual stage is supposed to be the replica of the on-site environment. It means the attendees would have most of their event experiences on the virtual platform itself. Hence, keeping the platform navigation super simple is an effective way to enhance the user experience. Ensure that the conventional halls, auditoriums, lounges, and breakout rooms are labeled and easily accessible.
Another notable point that you should remember is keeping the joining process very simple and convenient. Make sure that attendees do not have to make unnecessary downloads before they log in to the event.
Every event that is hosted virtually has its own set of business and event requirements. Hence, this is why customization or custom branding is a significant aspect of the best virtual event platforms. For example, Dreamcast is a renowned event solution that provides a 100% customizable interface. Right from creating a 3D environment, 360-degree tour feature, dynamic banners, GIFs, to immersive visuals and graphics, the platform has it all!
For virtual conferences and meetings, the white-label solution is their basic requirement. And, this feature can only be provided by a customizable online event solution. During several virtual and hybrid events, brands wish to use customized solutions to display their logo, content, and services exceptionally. So, a platform that can offer a personalized touch is a great tool to deliver remarkable event experiences.
With scalable online events, you cannot expect your attendees to use the same device or operating system. Therefore, you should always look for a virtual venue that can run on different laptops, smartphones, and tablets. Also, while talking about the operating systems, remember that the platform should be compatible with Android and iOS systems.
Event Management Features
It’s 2021, and today most of the virtual event platforms have brushed their skillset to offer innovative and customized solutions. So, it’s vital to select an all-in-one event technology that offers excellent customer support, detailed reporting, digital registrations, track of attendee navigation, security, and more to host a successful online event. With these assurances, it becomes easier for event organizers to unbind themselves and get super creating in planning the event.
Social Media Integration
In today’s digital era, social media is an excellent tool to spread awareness about your event. You can leverage Facebook, Twitter, Instagram, or LinkedIn to generate buzz among the audience at least 2-3 weeks in advance. It is an effective strategy to promote your event and gain potential attendees. But, for all these procedures, you should select a virtual event platform that can conveniently activate social media integration.
Live-streaming or live broadcasting sessions are means to enhance the global outreach of your event. You can also practice multi-channel streaming and include a live chat feature. It will allow attendees to ask questions or interact in real-time. It also helps in boosting engagement and making your event more exciting.
Engagement Features and Interactive Tools
Engagement is the main aspect of a virtual event that can hold on to or retain the attendees. With people participating in the events from the comfort of the desired locations, it is easier to get distracted. The more interactive your sessions are, the more enjoyable it is for your attendees. Make the most of live chat features, live polls, Q&As, and video conferencing tools to facilitate 2-way interactions in real-time.
You can also add fun and entertaining games to make your event more likable. Games like temple run, spin the wheel, tic-tac-toe, crossword, etc help in keeping the participants involved and hooked for a long time. Tools like a social wall, signature wall, or branded photobooths are means to recreate the experiences of a physical event.
With the rise in digital events, event planners should not forget to check the technical aspect of online platforms. During physical events, there’s a mindful backend team that makes sure to avoid any sort of error. Similarly, virtual event platforms should also consist of 24/7 customer support to offer real-time assistance to attendees in case of any necessity. They are liable for providing a seamless login to the online audience.
Detailed Reporting and Analytics
Along with hosting, event planners also need to measure the event’s success to learn if they met their event objectives. And, this is why, they require detailed reporting and insights of digital attendee footprint, the count of registrations v/s the count of people who attended, the count of downloadable content, the number of times people used the live chat features, the most visited virtual booth, and more. The comprehensive data helps organizers gauge the event’s success and its ROI.
Let’s be realistic – we all know that virtual events and hybrid events are the future of the event industry in the years to come. Henceforth, our aim should be to create immersive and impactful events that attendees and exhibitors will relish and would surely love to be a part of the events that will happen in the future.