Did you know that direct mail marketing is still popular in real estate? The reason is its high response rate and the maximum return on investment (ROI) that it provides. Statistics show that almost 50% of people keep direct mail for direct reference compared to emails.
One of the most effective direct mail methods is real estate postcards, a great way to market your property. They can be used as marketing material or even mailed directly to potential buyers you have identified with other advertising methods.
These postcards are a cost-effective way to reach out to your target audience and get them interested in your offer. Here are some things to know about them.
A Brief Intro to These Postcards
They are a type of direct mail marketing. They’re printed on high-quality paper and sent to specific and potential customers to get the word out about your product.
Postcards are an effective way to reach people who might not be looking for you yet but could be interested in your services if given the opportunity.
The best part about these cards is that they’re cheap! You can send thousands without breaking the bank or spending hours writing copies using templates.
Tips for Sending these Postcards
- Make sure to have an excellent call to action. Your real estate postcard should have a clear message and call to action so the reader knows what you want them to do next.
- Remember aesthetics! Your postcards must look professional and appealing so potential buyers or tenants will take them seriously.
Some Advantages of Sending Postcards
You should seriously consider sending postcards as a real estate agent for its various benefits, including the ones mentioned below.
Can be Targeted to Reach Specific Audiences
They can be targeted to reach specific audiences. You can send real estate mailers to a particular neighborhood, zip code, or city.
For example, if you’re trying to sell your home in a specific area and know that many families want to move to that area because of its great schools and beautiful weather, sending out a postcard advertising would be very effective!
Easy to Manage and Track
You can send these postcards in bulk, which makes them an excellent option for managing hundreds of properties at once.
Moreover, you can hire direct mail marketing companies that have software programs that allow you to see the progress of each real estate postcard campaign.
It enables you to monitor the number of people that have opened the mailer, clicked on any links inside it, or responded by phone or email.
Real Estate Postcard Templates
An attractive real estate postcard template will make it easy for you to create a professional-looking postcard. Having a template does the job of sending postcard mailers quicker and easier for you.
You can either choose from real estate templates or have a custom template created for you by a professional service specializing in them. Here are some things that a postcard template should have.
The Right Colors and Fonts
The color scheme of your postcard should match the aesthetic of your brand, website, and other marketing materials.
A Clear Call-to-action (CTA)
Make sure that readers know what they need to do next when they receive a real estate postcard from you or one of your agents, whether visiting a website or calling an agent directly.
A Simple Layout
A simple layout makes it easy to read at first glance without being too busy or distracting from its purpose (which is getting people into houses!).
Sending real estate postcards has plenty of benefits and is one of the most effective forms of direct mail marketing. However, consider hiring a direct mail marketing company to get the best results.
They will handle the postcard campaign for you, including tracking the postcards, assisting you with list building, and providing you with hundreds of templates.