Live streaming has become a huge part of the music industry. More and more artists, producers, and DJs are utilizing live streaming as part of their marketing and business development strategies.
A big reason for this is that it allows them to interact with fans in ways previously unimaginable. Live streaming is becoming a vital, must-have tool that many artists rely on to grow their fan base and gain exposure around the world.
And not only artists, many other organizations, like sports clubs, brands, and public institutions use live streaming because it enables them to send a real-time message that people can engage with.
For instance, app creators have developed some useful apps to stream live football matches on Android, iOS and PC. With such apps, you don’t need to miss your favorite teams play on game days.
You can create an online event for your followers or you can broadcast live from the scene of current events, such as concerts, sports games, conferences, meetings, etc.
To find the best live streaming service for your needs, there are a few things you need to consider before moving forward with any platform.
Bandwidth
The first thing you need to look at when choosing a live streaming service is the bandwidth needed. If your internet connection, or that of your viewers, cannot support the stream then it cannot be viewed.
Bandwidth is the amount of data that can safely be sent through a network connection. If you or your viewers do not have a fast enough internet connection then it might lead to a frozen image, a poor viewing experience, and even dropouts.
The main factor that determines the bandwidth needed is the video quality you will be using for your live stream.
The higher the resolution, meaning more pixels, the larger file size per second is created, and therefore the higher amount of data is required to avoid a choppy viewing experience.
Streaming Protocol
Streaming from an iPhone and a Windows PC will require different software. That is why, the next thing you need to look at is the Streaming Protocol, which refers to a set of standard rules, which you need to follow for your live stream to work.
For example, if you’re streaming from an iPhone, then you have to use RTMP because that’s what it supports.
There is also UDP broadcasting, which can be used for smaller amounts of traffic and therefore offers a more stable connection with less latency and packet loss.
It’s usually easier to test than TCP/IP streaming, but it’s only supported in some live streaming services:
Streaming service
After you have considered these two things, you need to choose the live streaming service that suits your needs.
There are a huge number of live streaming services out there, so it’s important to find one that offers everything you need at an affordable price.
The biggest factor that distinguishes the different services is live streaming quality. Look for a live streaming service that allows you to broadcast in HD, with good audio and clear sound.
Also, look into whether the platform can support low latency. If you are using a smartphone as a camera there might be an option to reduce the delay between what happens and when it is viewed by your viewers.
Live streaming software
The last thing you need to take into consideration when choosing a live streaming service is the live streaming software, which you will need to stream your content.
There are many free and paid options out there and they all offer different features and work with different services. It’s important to choose one that meets your needs so that you get the best service.
The best way to choose a suitable live streaming service is to do a bit of research and find out what other people recommend. Look at what services they offer, how much you will have to pay for the different options available, and the quality each one offers so that you can make an informed decision when picking a live streaming service.
Live streaming hardware
Live streaming hardware can be used to broadcast live video from your computer, mobile device, or camera to the broadcasting service.
You can also use dedicated broadcasting hardware for this purpose. The software takes care of encoding the stream, while the hardware makes sure that it reaches the services in line with their requirements.
The hardware saves time and money, compared to using your computer, as it removes the latency issues that can occur when streaming from a device.
With so many options out there, it can be hard to choose the right live streaming service for your needs. It may be confusing at first, but don’t let that stop you.
Testing is the best way to see what service is the right fit for you, so feel free to try out different options. Hopefully, these tips will help you find the live streaming service that is perfect for your needs.
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