Top Ways Businesses Can Benefit From Using Animation in Their Marketing

The business landscape is changing fast and with it, the way businesses market themselves and stand out from the competition, is also evolving. The modern consumer has different needs and wants and is looking for businesses that offer more than just a good product at a good price.

Their purchase decision involves a lot more factors and if businesses aren’t able to win over a customer through intelligent marketing, the chances of creating conversion will be low.

Animation has become a lot more accessible for businesses and even small companies can use animated product videos very effectively. If you aren’t yet investing in animation for your marketing, here are a few reasons why you should.

Improves SERP Ranking

One of the most important factors in search engine rankings is user engagement. The longer a person spends on a website or page, the better Google will rank it.

using animation in marketing to boost business

Even if you are focusing on a Singaporean audience and you are getting great engagement from an American audience, it will work in your favor.

However, to get the best results from the target audience, you should work with a specialist who can help you create content that the audience will love.

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The more you invest in hiring the best Singapore animation studio the better you can expect your results to be. The higher engagement will not only give you better conversion but better rankings too. Better rankings will translate into a better response from the global audience.

There are a number of factors that influence SERP rankings but engagement is one of those factors that has a higher weightage.

Improves Conversion Rates

Getting sales is a primary objective of any for-profit organization. However, for those that want the highest output from the money they invest in achieving sales, the conversion rate is often more important.

If you want to take marketing to the next level then animated videos can help you get a much higher conversion rate on every platform you use the videos on.

Research suggests that you can get up to 80% higher conversion simply by using animated videos. Animated videos are very flexible so you can use them on multiple marketing channels and get even better results.

If you’re looking for a solution that will help you break through your conversion plateau then animated videos will be a great option.

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Builds Trust

These days the competition for businesses in every industry is fierce. Whether you’re selling locally or internationally, physically or digitally, there are most likely a lot of people you have to compete against.

Having solid marketing through animated videos can help you build trust and carve out a special place for your business in the hearts and minds of your audience.

However, to achieve this, you need to know how to make the right kinds of videos. For this, you either need to be an expert yourself or you need to have a professional who knows what they’re doing.

You can achieve this target through regular videos too but animated videos will be a bit more cost-effective and easier to manipulate.

Triggers Emotions

One of the best features of video is that it has the power to trigger emotions and move the audience. It hits them at a level no other form of marketing does.

Since you can use audio, visual, and text-based mediums in videos, you are able to stimulate multiple senses simultaneously.

Every effective marketing campaign is based on selling the audience a feeling or emotion rather than just a product or service. Through animated videos, you can capture this element and use it to your advantage.

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Animated videos can be made in many different ways depending on what your audience resonates with. When you win over your audience at an emotional level, it won’t matter what the price is or what your competition is doing because they will not want to buy from anyone else.

Creating a marketing campaign and establishing yourself as a solid player in the market can be tough. With the use of clever marketing, videos, digital platforms, and good research, you can achieve this milestone very quickly even with a limited budget.


Moreover, you can repurpose the content you use in your videos and work on pushing more content through other channels as well.

If you’re doing your own marketing and creating your own videos, you will see results but the results might be slow.

Working with a professional gives you access to better resources and most importantly, valuable experience. Establish a partnership with someone who understands marketing and knows what will work for your business if you want to use animated videos.

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