Ensuring your website is ADA-compliant is no longer an option, it’s a necessity. Having a website that meets the guidelines of accessibility laws can provide a multitude of benefits for both businesses and their customers.
This article will discuss why adhering to ADA regulations is important, the considerations you should take into account when making your site ADA compliant, and how doing so can help you strategize for success.
Reasons to Improve Web Accessibility
Increase Your Target Audience
Today’s competitive landscape is undergoing a digital transformation, and the web has become a leading platform for customers to start their search for new products and services. If your website fails to provide an accessible experience for users with disabilities, you are likely overlooking a potentially massive audience.
Research conducted by the disability-rights organization ASPE reveals that individuals with disabilities contribute an impressive $3 trillion to the market that you might be taking for granted.
Some clients are hesitant about the idea of making their website ADA compliant due to the financial burden it may cause. However, that’s not the case because you can always figure out a plan to make your website accessible in your current format instead of getting it redesigned from the beginning, which makes it a budget-friendly option.
Improves Your SEO Efforts
An additional benefit of ADA compliance is that numerous accessibility regulations are also beneficial for search engine optimization (SEO). For example, incorporating elements such as descriptive alt text for visuals, strategic meta-tagging, and video transcripts can significantly elevate your SEO.
Improve Your Business Reputation
As a business, it’s important to take your brand’s reputation seriously. Not only can improving your web accessibility help you reach more customers and make more money, but it can also boost your reputation in the eyes of consumers.
When a company makes its website accessible for people with disabilities, it sends a message to potential customers that everyone is welcome and respected. This kind of inclusivity can positively affect a business’s public image and long-term success.
Be an Industry Leader
Don’t linger behind while your competitors sprint ahead and win the race to become compliant – jump on the bandwagon before it’s too late! By positioning yourself as the groundbreaking company in your industry that is leading the charge for accessibility, you can easily get noticed and stand out from the competition.
You Can Avoid Penalties
If a business or organization doesn’t meet the requirements set by ADA regulations, it may face hefty fines. These penalties can be expensive and time-consuming to deal with, so it’s best to avoid them altogether by ensuring your website complies with all applicable accessibility guidelines.
Countless people living with disabilities passionately strive to assist others in identifying businesses that cater to their unique needs. Hence, if someone with a disability discovers your website and enjoys using it, they are likely to share it with others leading to free word-of-mouth advertising.
ADA compliance is a must for any business with an online presence. Not only does it provide equal access to those with disabilities, but it also provides a host of other advantages, including improved, increased SEO visibility, and higher conversion rates.
The process of becoming compliant is an investment in your long-term success and growth. Thinking ahead now will ensure that your business continues to thrive in the future. Take the initiative now and make sure your site is ADA-compliant. It’s worth it!
Emilie Brown works with the Digital Marketing team at PREP, an AI-based remediation software that enables businesses to create WCAG and ADA compliant PDFs in minutes. Her approach and methodology are simple, concise, and to the point and connect with readers seeking solution-driven content on topics related to accessibility and remediation. Apart from her time at work, she loves to spend time with her dog, volunteer and plays her guitar.