Today’s companies operate in highly competitive niches. The development of new technologies has brought many good things, and one of them is easier starting a business. Nevertheless, it also means greater competition in the market and a “fierce” fight for every customer.
Modern businesses invest significant resources in promotion and advertising, wanting to make it known who they are and become attractive to prospects.
The goal is to make them their clients or consumers. Considering that some companies invest significant amounts in different types of online advertising (which you can learn more about here), they want to know whether this investment is good or not.
There are many ways to measure the success of a marketing campaign, and one of them is ad tracking. Today, it’s possible to quickly check how many people have seen your ads and even how many of them reacted and interacted with your online commercial.
A well-received ad can significantly raise your brand awareness and establish your market spot.
Get Insight Into Your Audience
When you launch an advertising campaign on your market, you do it to reach a specific audience. Of course, before launching, you researched the market and devised a strategy to get to those who are most likely to become your leads and then your customers.
By using ad trackers, you can get a better insight into your audience, which means a lot when you’re new to the market. It can show how your target audience behaves, what kind of online habits it has, how much interest it has in your brand, how motivated it is to use your product/service, etc.
These are all crucial details you can use in your advertising strategy. Without this data, you can only hope your ads will go where you want and have the desired effect. But business success isn’t about guesswork. If you adopt and implement new knowledge, there’s a greater chance for the success of your marketing campaign.
There are several methods you can use to track the success of your campaigns, and each of them has advantages that can bring many benefits to your business.
On the following source, you can find more details on each ad tracking method:
Adjusting Content to Get More Leads
Before investing in your online presence, you have to research the market in which you work. Also, you must find out as many details as possible about the audience you want to attract. These are things that’ll help you design your campaign as well as possible.
Still, keep in mind that your first online actions will most likely not bring the desired success. But that doesn’t mean they’re a waste of money. Maybe customers didn’t run to your website and immediately become your customers/clients. But they still took some actions that can benefit you.
For example, half of those who saw your banner clicked on it and went directly to your site. 75% stayed there for only a few seconds and didn’t scroll beyond the landing page.
25% of visitors made a couple of clicks, but only ten percent took a favorable action (bought your product, subscribed to your newsletter, sent a request for additional information about your product, etc.).
All these actions can lead you to the conclusion that your landing page isn’t attractive enough to retain potential leads. That means you have to work on it to create more engaging content.
Ad tracking will also help you to design specific ads with which users will be happy to interact, increasing the chance of turning them into your leads.
Better Conversion Rate
By knowing how users interact with your ads and using different methods to maximize ad tracking, you can create specific customer profiles based on their habits and behavior. Based on the characteristics of each of them, you will be able to design new ads that will lead prospects to take favorable actions and thus become your leads.
A customized ad will certainly attract more leads than one that is “impersonal” and too general. Those who get hooked on it are considered qualified leads, that is, those who have the most chances to enter your sale funnel and go to the end.
And more leads mean you have more chances for conversion because desirable customers will be drawn into your sales funnel, which will eventually drive sales and bring you profit.
Even if there are qualified leads that didn’t make it to the end of your sale funnel, ad tracking gives you a chance to regain them.
They’re interested in your brand/product/service, but it may take a little more persuasion and effort to make them take favorable action. By following them through their online search, you have more chances for conversions.
Ad Campaign Success Is Measurable
Ad tracking software gives you a detailed analysis of your campaign expressed in statistics and numbers. That way, you have an insight into what your company has really achieved without any guesswork. Whether it’s success or failure, you have it in writing why it happened.
Using ad trackers across the multiple channels you advertise on is a great way to check the profitability of these campaigns. For example, you can simultaneously monitor e-mail marketing, your Facebook ads, and your reels on Instagram.
By comparing the numbers of views, followers, clicks, and other relevant statistics, you can conclude which campaigns really bring results and which don’t, so they need to go.
That way, you can optimize your ad campaign and allocate your money. You need to invest in strategies that bring good returns on investment and fix or pull those inefficient ones. On this web page, you can find helpful tips on optimizing your online marketing strategy to yield the most benefits.
Ad tracking became a must tool for successful advertising. Regardless of how many channels you use and which audience you target, it will be of great help in understanding how to approach them with optimal use of your resources for the best results.