Considering that more people are using online services and that 28% of all commercial activity is predicted to take place online by 2023, your business’s marketing plan needs to include a comprehensive online strategy if you want to make the most of every online opportunity.
And buying a premium domain name is something you just can’t skip when creating an excellent online growth plan.
A premium domain name is short, distinctive, and memorable, and will help you quickly gain your client’s trust and confidence. But a crucial question we frequently hear is, “How do you arrive at one?”
If that sounds like something you’re struggling with, stick with us because that’s what we’ll discuss in this piece. We aim to help every founder provide a solid online foundation for their company.
That said, let’s get into it.
Three Clever Methods for Finding an Outstanding Premium Domain Name
Finding an outstanding premium domain is really about making sure the qualities of the domain name you choose fit those a premium domain should have. These essential qualities are:
It has to Match Your Business and Brand
When looking for a strong domain name, you cannot afford to overlook the fact that it must be similar to your business name.
Picking an exact match domain (EMD) name will make our domain name unique, easy to brand, memorable, easily stand out from the competition, and capture the essence of your company’s personality. Always remember that your brand name is the online extension of your business.
For this reason, we urge founders to spend their time selecting a unique name for business or product that precisely sums up their products, as doing so is one of the finest methods to obtain a strong, brandable domain name.
Companies with distinctive brand names, such as Microsoft, Amazon, and Tesla, also acquired domain names that reflected their corporate identities, irrespective of the fact that those domains were pricey. So be sure that picking a catchy name for your business is your top priority.
And you can accomplish your naming objectives by:
- Inventing Unique Words: Use your creativity to come up with words that perfectly express what your business offers and your brand personality. This was the same route popular businesses like Gmail and WhatsApp took.
- Using Real Words: Another choice is to hunt up well-known words that suit the personality and identity of your business using a thesaurus and dictionary. Popular companies like Twitter, Apple, and Tinder selected exact words that were appropriate for their industry and went on to give these words new meanings.
- Use Acronyms: Another strategy for creating a unique brand name is to shorten complex words. Companies like MAC, which means ‘Make-up Art Cosmetics,’ and BMW, the abbreviation for ‘Bavarian Motor Works,’ are good examples.
- Using a Company Name Generator: Using a trustworthy name generator is the quickest way to come up with a powerful brand name that suits your business’s needs and core principles.
It Must Be Snappy and Brief
In addition to being memorable, your potential domain name must be short, catchy, and easy to spell and say. A snappy and easy-to-say domain name is the perfect way to address our limited human memory capacity. And it’ll make it simpler for your customers to find and refer other people to your domain.
It Must Include a Top-Level Domain (TLD)
Despite the advancements achieved by the internet, the most well-known domains still use top-level domain extensions like ‘.com,’ ‘.org,’ and ‘.net.’ And indeed, practically everyone is still using them.
Over a thousand new domain extensions have been introduced in recent years, up 145%, according to the Domain Name Association. However, practically everyone who visits a brand’s website assumes and anticipates that it will be a TLD like ‘.com.’
And although TLDs are more expensive than other emerging domain extensions, they offer enormous benefits for building credibility with clients.
However, if you are unable to get the ‘.com’ version of your selected premium domain name, you can still have success with country-code TLDs like ‘.co’ and ‘.uk,’ as well as up-and-coming extensions like ‘.io’ and ‘co.’
Every entrepreneur entering the market needs an all-out business strategy that covers all aspects of their company’s growth. And having a premium domain is still the simplest way to thrive online.
If you want to optimize your online visibility, you must choose domain names that are brandable, simple, consistent with your corporate identity, and have a TLD. Also, using symbols, numbers, and misspelled words will make your domain name more challenging. So ensure you avoid them.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.