Improving your business as a retailer should not be a priority only when sales start to decline, but it should be a goal that is longer-term, more complex, and planned in advance. Every retailer wants their items to be sold quickly and at a satisfactory price. The retailer must invest a little effort in order for that to happen.
That is why we bring you a few simple tips and principles that will significantly improve your business, especially because of the ease and accessibility of implementation.
Utilization of Appropriate Retail Aids
This is a part of the preparation that most sellers, most often completely unknowingly, absolutely overlook.
Most sellers have to use certain types of aid during their work. These tools can be varied, from a chart illustrating the cost-effectiveness of the product offered, to a sample, illustration, table, brochure, a product demonstration, to pricing engines.
For example, a well-made pricing engine, as seen at Flintfox, can help you manage huge volumes of pricing data on one simple platform. Sales tools are not used because they seem like a good idea to improve the presentation, but because customers demand them from sellers and also because they help significantly increase the likelihood that the sale will be successfully concluded.
If you plan to use sales aids during the sale, make sure that they are on hand and in good condition. Think carefully about what you will need and be sure to have all the necessary things with you, arranged in the right order.
Focusing on Existing Customers
Acquiring a new customer costs six times more than satisfying and retaining an existing one. The average company loses up to 30% of customers a year.
For most companies, sales to new customers come first, while much less attention is paid to existing customers. However, even in difficult times, the buyer will always opt for an already tested product or service from a trusted seller.
The plan of maintaining and developing business with customers is a very important thing.
Establish good communication (phone, e-mail, or greeting card), and try to find a way to do it often. Inform your customers about anything that might be important to them.
Show respect to the customer for buying your product. This provides a high level of professionalism and a good foundation for your future contacts.
Be a Buyer’s Friend, Consultant, and Motivator
The best attitude you can have towards a customer is to position yourself as his consultant. Someone who has the task of helping and solving all problems, someone who will be their support, someone who will reliably protect the interests of the customer.
This way, you will earn the loyalty and trust of the customer and create a solid foundation for your future relationship, so the sales process itself will be easier and simpler.
Give customers a reason to come back, with a gift or a trifle, because customers are always happy when they get more than expected.
Remarks are also a very positive thing in the sales process. The ability to respond to comments is an important factor that shows your expertise and professionalism and affects your income and success. If problems arise, assure customers that you will do everything to solve them and fulfill the given promise.
Information – Key to Success
The best way to check the quality of your products and services is to ask your customers using the post-purchase questionnaire, a short survey on your website, and informal conversations with customers about your employees.
Involve customers in evaluating the seller, because that way you will find out which seller is the best and let the buyers know that you value their opinion. The results of these surveys are valuable and can help you increase sales and profits.
The acquired information will be used in the future for mutual benefit, and their goal is to have individual communication with customers that will lead to increased sales.
Know Your Business
Knowing the products and services you offer to your customers is essential to your sales results. If you want to achieve good sales results, always keep in mind the fact that superior knowledge of the products and services you offer is crucial to your success.
You must be ready to answer any question that your potential customers want to be answered. You must be able to do it quickly and efficiently, and above all, the answer must be given clearly and understandably.
By improving your business as a retailer, you not only gain new customers but also show respect and reward your loyal customers. Good luck!