Studies reported that approximately half of 18-34-year-old people see their Facebook account when they wake up to find interesting content. If you want to boost the success rate of your Facebook marketing campaign, check the number of Facebook views and likes you are getting on your page/post. These are the important metrics that can show the engagement level and approval on your Facebook page and post. Want to know why you judge your Facebook campaign by these metrics? Read this blog to understand the psychology behind views and likes on Facebook.
Why discover the psychology behind Facebook views and likes?
Understanding the psychology of Facebook views and likes is very important because it can help you get useful information about user engagement, social behavior, and ways to improve Facebook marketing strategy. It is a measurable unit of engagement and how content resonates with the target audience. Views and likes are not merely measurable units but they also play an important role in the basic human requirements for validation and social inclusion. So, no matter whether you are running your Facebook channel for brand promotion or other purpose, understanding the psychology behind views and likes is a prerequisite for successful Facebook marketing.
Dopamine rush
When a post receives lots of likes, a person gets a little rush, called dopamine. It is a neurotransmitter that plays various significant roles in the human body. It is highly recognized for its significance in reward and pleasure in the brain.
According to a study, people tend to interact with posts that have been viewed and liked by so many people. They basically follow the crowd mentality. This is because likes, views, shares, and comments on Facebook and other social media platforms generate the same dopamine in the brain that is triggered by winning money, taking some drugs, and eating chocolates or other food items.
When any creator notices that lots of people have watched or liked their posts, their brain gets a shot of dopamine, making them feel more satisfied or delighted. The more shots they have, the more they feel pleasure.
The Facebook algorithm considers views and likes when deciding on post visibility.
Understanding the Facebook algorithm that determines the post’s visibility based on user engagement and credibility is the basis of understanding the psychology of likes. The algorithm doesn’t consider all the posts equally and doesn’t rank them in the feeds randomly. Instead, the algorithm pays attention to the timeliness, engagement, and relevance of posts. In simpler terms, posts that get early engagement in terms of shares, likes, and comments have more possibilities of appearing in the feeds of other users.
Signify social status.
According to Psychology Today, a person can learn a lot about any brand or people from their Facebook channel. Likes are indicators of social standing or status. Businesses and individuals alike are looking for opportunities through which they can get approval from their audience and peers. Likes count is one of the best ways to do so as it represents approval of your content from the audience and shows that it is valued by viewers.
FOMO: Fear of missing out.
FOMO is highly related to social validation except that it has its own psychological concept. It holds the great power to keep viewers engaged and encourage them to keep scrolling and liking the posts. People have a fear of missing out when other people’s or brand’s posts perform better. This psychological phenomenon drives users to regularly monitor their Facebook posts for likes, shares, and comments, and get approval or validation from their followers. The fear of missing out on something valuable or significant can be the most powerful reason for likes and other forms of engagement.
Drive the economy of influencer marketing.
The success or economy of influencer marketing can be determined based on the number of likes, comments, and shares. This is a reason brands consider the engagement influencers are receiving on their posts. They estimate the ROI (return on investment) and success rate of their influencer collaboration or marketing by evaluating a like-to-follower ratio. When a follower’s post receives a large number of likes but a low overall follower count, it reflects that an influencer has a loyal and engaged audience. It shows that collaborating with that influencer can prove highly valuable for their brand awareness.
Reciprocity.
This is the most important concept in social media interactions. Reciprocity is a social norm that makes the online and offline world go round. Facebook post likesis one of the best examples of it. Most people are encouraged to like someone’s post because they also liked their posts. This mutual back-scratching helps social media marketers or creators boost their engagement rates as they feel a social responsibility to pay back the favor. This social norm is deeply rooted in human psychology and results in gaining lots of Facebook likes.
How to increase views and likes on Facebook?
●According to a survey report, over 60% of marketers found visual content to be highly important for getting more engagement. It has 40 times more chances to be shared than simple text. So, leverage visual content, such as photos, live videos, 360-degree videos, etc. to improve your view and likes count.
●Create Facebook polls or contests to engage Facebook users and share your posts with others, driving more views. More people will be interested in liking and watching your posts when they find that it can improve their chances of winning amazing prizes.
●Starting or joining a Facebook group can help reach a more organic following. Once you invite more people to your group, you can easily convey your message to thousands of people daily. If you are joining another group, be sure that it has people who like the product or service you are promoting. Now that you understand the psychology behind views and likes on Facebook, start implementing smart techniques to increase these metrics and gain higher success.
