Having a social media strategy is now a crucial part of marketing in the digital age. Many of the world’s active buyers are online and on some form of social media platform.
Whether that’s Facebook, Instagram, TikTok, or Pinterest, it’s in your best interest to target your audience where they often hang out.
The good news is, you don’t have to go at it alone. There are now many AI tools designed to help you achieve your social media goals, whether it’s creating a viral moment, powering up your customer service, or expanding your audience reach.
In this blog, we’ll introduce you to 10 great AI tools you can use to actualize your social media strategy.
Emplifi, formerly known as Socialbakers, is an AI-driven social media planning platform. Signing up for its products gives you access to tons of data on your audience, which is important when creating any marketing strategy.
One of Emplifi’s well-known features is its influencer marketing discovery dashboard where you can find information on millions of internet influencers. Access to their data allows you to find a collaborator that will drive the best results for your campaign.
2. Linkfluence Radarly
Linkfluence’s Radarly is another AI social media management tool that’s focused on helping you sift through mounds of data from social media channels. They provide real-time insights into your own accounts.
Radarly structures data in such a way that’s easy for every stakeholder in your business to understand and make action plans accordingly.
3. CF Spark Art Generator
Creating engaging content on social media requires consistency, but what if you’re not feeling particularly inspired at the moment?
Using an AI image generator like CF Spark Art, which produces unique imagery from keywords or text prompts, is a good way to fire up your imagination.
You can use the tool either to brainstorm new concepts or test out different ideas. What’s great about CF Spark Art is that with a Spark Subscription, you can monetize your generated post with the Spark license.
Coming up with short-form captions on social media is just as important when creating content on social media. To help you craft copies that surely resonate, you can use an AI social media tool like Phrasee.
This tool pulls data from your previous marketing materials to let you know what types of copies have worked for your audience.
You can then test your copy on the software, and it will let you know how effective it is based on your historical data.
5. CF Spark Writer
If you need more help coming up with content copy, whether it’s for your social media posts or long-form blogs, you can use CF Spark Writer.
Under this AI text generator tool, there’s a whole suite of specific tools tailored for different content platforms.
It has a dedicated text generator for Facebook ads, for blog posts, for landing pages, and other materials that will require write-ups.
You can’t make fresh content all the time, especially if you’ve been active on social media for a while.
Quillbot is a good AI rewriting tool that you can use to repurpose or paraphrase your copy. It has different modes that you can test out on your platforms, to find out which voice resonates with your followers.
If you want to automate your social media posts at the perfect time, you can use an AI-driven scheduler like Cortex.
This tool pools and analyzes historical data from your metrics. Based on these, you can get recommendations for your posts, from the schedule and frequency to what content types or aesthetics had the most engagement.
Aside from creating engaging content, you also need to craft sponsored posts or ads for social media.
Instead of going the trial-and-error mode, you can invest in an AI marketing tool like
Pattern89. Signing up for this site provides you with insights on how well your ad will perform based on data.
You can use this data as a basis when planning your ad strategy, including what types of ads to create and how to use your ad spend for the best results.
Apart from eye-catching photos and illustrations, short-form videos should also be a part of your social media strategy.
If you don’t have the budget to produce live videos, you can use an AI video generator like Elai.io.
With this tool, you can create videos with text, images, and narration from your existing long-form content.
A big part of social media marketing is engaging with your customers, not just with content but regarding customer concerns as well.
Heyday by Hootsuite is a conversational AI tool that uses NLP or natural language processing to interact with humans in real-time mode.
You can integrate Heyday with your social media accounts not just to answer common customer queries but to make tailored product recommendations as well.
AI tools are here to stay, so it’s time to maximize their capabilities in your workflow. Take advantage of such tools to automate much of the process, so you can focus on creating data-driven content that will provide value to your customers.