The digital era has brought enormous changes to human life, including how to market products. Now you are familiar with the term video marketing. It becomes one of the best ways to promote your business effectively. According to research, 81% of marketers say video has a great effect on sales.
Promoting a business using video is a brilliant solution to make your brand go viral quickly. Especially, if you produce high-quality, compelling, and targeted video marketing.
It will bring many positive benefits to your business, starting from making your brand stand out, generating more leads, and increasing conversion sales.
However, how do you produce high-quality and engaging marketing videos?
You can leverage video marketing tools to help you produce great promotional videos. There are many video tools available that you can use either through installation or even online from a website. Let’s dive into the top 10+ video marketing tools to boost your sales:
1. Animoto
Animoto is a video editing tool that can be used for various purposes, from entertainment, games, vlogs, and videography to business purposes.
This tool allows you to create videos with the professional video quality. Therefore, this tool is quite popular among marketers for producing eye-catching marketing videos.
There are various kinds of videos that you can make in this application, such as vlogs, tutorial videos, slideshow videos, motion graphics, and so on. You can also make short animated explainer videos that are currently popular among marketers.
2. Filmora
Filmora is a video editing tool that gives you the freedom that you can’t get from other apps. After purchasing the package license, you can get tons of effects that can be used for your video projects.
You can remove or add watermarks and get technical support 24/7. With Filmora, you can adjust the color effect, brightness, speed, rotation, and other supporting features.
If you are looking for an editing video tool with great light that doesn’t crash easily, this app is a perfect fit for you.
3. Powtoon
If you want to make a guide type of video. Then Powtoon is the answer. Powtoon enables you to create tutorial videos, explainer videos, or even infographics.
Interestingly, you can make it with a complete animation style with many characters, properties, objects, and text.
Apart from that, the specialty of Powtoon compared to its competitors is that this application can produce high-quality and attractive videos. That’s why many companies use Powtoon to promote their products and increase sales.
4. Wistia
Soapbox is a video editing application owned by Wistia that allows you to record, edit and share videos in minutes. To use it, you only need the Chrome extension and a webcam.
This application is perfect for making videos for product marketing such as explainer videos, demos, tutorials, customer testimonials, and others.
5. Adobe Premiere Pro
The Adobe Premiere Pro app is one of the best video marketing tools for producing promotional videos with different appearances and characters.
SEE ALSO: Best Digital Marketing Apps
Adobe has also provided a text animation app to add compelling text animation to your videos. This is the right choice if you want to produce more eye-catching videos to attract customer attention.
This tool offers a variety of appealing features, such as the volumetric color tool, accelerated audio mixing, and automatic video formats.
If this is your first time using the tool, ensure you have learned the system so that you can use it to the fullest. Another way, you can work with an expert like an explainer video production company to produce more optimal videos.
6. WeVideo
WeVideo offers a variety of functions. You can upload not only video files, photos, from your computer. But also from Google Drive, Facebook, Instagram, and Dropbox, to WeVideo’s Media panel. After that, you can start editing your video.
For those of you who are professionals and need better features, you can use the paid version of the WeVideo tool.
You will be able to access premium features that are more complete, including green screen, voiceover, Slow motion, screencasting, sync to iOS, Android, web platforms, and much more.
7. Vidyard
Vidyard is a video marketing platform that can help you create videos and promote them on managed sites.
Vidyard’s video analysis is also accurate, you can run A/B testing and personalize videos. You can even save videos for a certain length of time to help capture audience attention to bring in more leads.
8. Magisto
Magisto is a popular tool for its ability to produce high-quality videos and movies. It tool is also suitable for those of you who are beginners in terms of video editing because it’s easy to use by adding photos or videos to Magisto and then designing it a little with effects, features, and animations, you will be able to produce appealing videos.
So, you don’t need to be an expert in video editing as long as you have a good grasp of the system in this tool. This can be a game changer for your events, content, etc.
9. Biteable
Biteable offers hundreds of video clips and images that can be easily integrated into professionally designed templates.
Apart from appealing clips, Biteable also provides simple animations and claymation which can help produce quality and attractive videos in a relatively short amount of time.
10. VideoScribe
VideoScribe is a video editor that uses whiteboard-style animation. You can make smooth lines from the images you choose to form into professional animations.
VideoScribe comes with 1000’s royalty-free images, music, and fonts. you can add your artwork, voiceovers, and branding. It can be the right choice of video marketing tool to increase your business sales.
11. Blender
Blender is more than just a video marketing tool. These tools provide a variety of professional features that support the creation of complete animation sequences starting from modeling, sculpting, rigging, rendering, and many more.
Blender is perfect for professionals because its features are quite complicated which will seem a bit overwhelming for beginners. However, the video results are stunning and of high quality.
SEE ALSO: 5 Video Marketing Apps
Takeaway
To keep up with market trends that are starting to switch to video content, you need to know how to create high-quality, compelling video content, especially for businesses. It can be a powerful way for a business to attract customers and increase conversion sales.
Therefore, with the eleven video marketing tools mentioned above, you can maximize video marketing for your business. Each tool has its function and features that will help you produce top-performing and engaging videos.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Twitter: @breadnbeyond
Email: andre@breadnbeyond.com
LinkedIn: Andre Oentoro