When a user uses your product then the value that you give to him is known as user experience. Suppose a user interacts with an item then the pleasure, accessibility and usability of the item can be improved by boosting user satisfaction with the item. This comes under user experience design. A team or a single person cannot provide the customers the satisfaction to a very good level thereby giving a good user experience.
What is the importance of user experience?
You can promote and highlight the item with a user experience design that is great. Along with this the customer confidence can be grown and built with this. The business goals cannot be achieved by the organization if the user experience is not appealing in spite of having compelling content or a very good item.
Which approach is best for user experience design?
In the process of developing a product a very good role is played by the user experience design that is required to be very good. In order to achieve the goals efficiently the user experience, content and the structure need to be built in a combined form and it has to be unique whenever you indulge in an interaction with the customers.
In the process of designing, it is necessary to give importance to the customers, only then can you get success. It is possible to generate engaging, flexible, intuitive, simple and clean designs if you will follow this approach.
The process of user experience design
The designs can be improved and polished continuously by an iterative method known as the process of user experience design. There are several stages of this process. To make your items usable and highly efficient there are several stakeholders at each stage. Six stages are involved in the design process.
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Identify the problem
If there is a problem then you can solve it with the design. But the problem needs to be understood first, only then can you give a solution. After the requirements are understood by the design team, it is the best time to start the design work. We can consider individual interviews and contextual interviews as the user research methods according to the standard of industry, so that we can do the analysis of requirements. To get feedback of the clients about your items you need to conduct sessions of brainstorming. For getting the requirements of the clients, a person in the organization that works directly with them is the Business Manager. The needs of the users can be understood if with the Business Manager various tasks are also performed by the design team. In your designing process, you can get a clear direction if you know about the customer and his environment.
Stakeholders
- Product manager
- Business manager
- Design team
Activities
- Understanding the users, observing them, talking to them and meeting with them
- For understanding and clarifying the requirements, you need to analyze these.
- Defining use-cases and user personas
Outcomes
- User Flows, Use Cases
- User Stories
- User Personas
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Do proper research
For designing the user experience, the basic key is doing good research. The design team performs this task properly. The analysis has three purposes and these are:
- Understanding your competitors’ ideas and getting inspiration from these
- Having knowledge of your domain
- Understanding the competition in the market
Have an insight of the guidelines of existing user experience, design principles and UI trends that are the latest. In order to give the required experience, you need to consider various options and layouts in your research.
Stakeholders
- Design team
Activities
- Studying the approaches of your competitors
- Researching various features that are similar
- Analyzing rules, design principles and those UI/UX trends that are the latest
- Be aware of the guidelines of your UX
Outcomes
- For building the design work you can use materials and several ideas.
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Draw the sketch
The required feature of UI definition is included in this stage. This activity is also driven by the design team. You can tell the stakeholders what is going on in your mind with the help of wireframes, white board flows and drawing paper sketches. In this stage you need to test and evaluate the wireframes. The user satisfaction can be achieved with a usable design.
Stakeholders
- Technical Experts
- Product Managers
- Design team
Activities
- Drawing sketches which shows your work and ideas
- Getting feedback from the stakeholders through sessions of brainstorming
- Considering the stakeholders to re-test the sketches that are drawn again
Outcomes
- User flows
- Mockups, Wireframes
- Sketches
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Do the designing
Start working on the graphics. Apply styles and theme images to the wireframes and initial mockups. Include good iconography, typography, colors, guidelines and principles in it.
Stakeholders
- Technical experts
- Business manager
- Product managers
- Design team
Activities
- Designing images of UI
- For implementation, the guidelines, specs and final theme need to be defined by you
- For screens you need to design icons
- For getting feedback from the stakeholders, you need to do sessions with them
Outcomes
- Icons
- Guidelines, styles, theme and colors
- Image designing
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Do the implementation
For this a backend functionality needs to be built up with the development team. The requirement for small modifications in design needs to be raised in the implementation process.
Stakeholders
- Design team
- Development team
Activities
- Implementing front interface and functionality of the back-end
Outcomes
- The style and designed theme are followed by the experience and functionality of UI
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Perform evaluation
The evaluation of the product is based on the following things:
- Does the system work for you?
- Will the customer use it with great ease?
- Does the system provide flexibility and change easily?
- Does the user’s problem get the required solution from it?
Stakeholders
- Product manager
- Design team
Activities
- Feeling the experience by going in the flow
- Comparing defined interface and implementation
Outcomes
- Marking of areas where change is needed
- Reports of UI audit
- Feedback of user
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